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商品簡介
Creativity, innovation and excellent management skills are at the forefront of public relations and combine to create an industry of unrivalled dynamism. The field relies on a myriad of surrounding disciplines too, and students will inevitably come across ideas from marketing, communication and social psychology in their studies. Key Concepts in Public Relations provides an accessible and comprehensive guide to all the major concepts, themes and ideas found in this energetic and diverse area.
Whether you are studying the subject, or a practitioner wanting to learn more about the craft, this book is the companion you need as you explore the fast-paced world that is public relations.
Whether you are studying the subject, or a practitioner wanting to learn more about the craft, this book is the companion you need as you explore the fast-paced world that is public relations.
作者簡介
Sandra Cain is a Senior Lecturer in public relations, communication and writing at Southampton Solent University. She is a member of the Chartered Institute for Public Relations and the Society of Authors. Her publications to date include seven books, several chapters in books and numerous magazine articles.
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