Professional Web Video: Plan, Produce, Distribute, Promote and Monetize Quality Video

Add professional-level video to your Web communications toolbox with a complete understanding of the process, potential and limitations of Web video. Step up from the mini-cam experience with this solid introduction to professional planning and production techniques, ensuring that your video meets the same standards you set for every other communication program element. Audio, lighting, editing, encoding, are just a few of the essentials you learn how the pros produce top notch video for the Web. The companion Web site includes planning and production templates, demo files, and blog updates to help you put it all to work for you on a daily basis.

A digital video expert and a trained business professional, Rich understands both the creative and management sides of the visual communications industry. He's held such diverse jobs as directing newscasts and publishing music magazines, to managing a production department and consulting non-profit agencies. Rich graduated from Drake University School of Journalism with dual degrees in Broadcast News and Radio-Television Production. He also holds a master's degree in Project Management from Keller Graduate School of Management.Mark merges creative talents with bottom-line realism. With extensive experience as both a videographer and producer, Mark knows how to maximize budgets, locations, and production opportunities. Mark holds a B.A. from the College of William and Mary and a Masters in Communications with a concentration in Film and Video from the American University.

Chapter 1: Making Great Web VideoChapter 2: Essential Preproduction Chapter 3: Audio is Half You Program Chapter 4: Great Video Needs Great Lighting Chapter 5: Videography for the Web Chapter 6: Telling Your Story with Visuals Chapter 7: Editing Considerations Chapter 8: Encoding Video for the Web Chapter 9: Understanding Flash Video Chapter 10: Podcasting & RSS Essentials Chapter 11: Hosting the Video Chapter 12: Promoting Your VideoChapter 13: Monetizing Your Video