Business Analytics for Sales and Marketing Managers ─ How to Compete in the Information Age

系列名：Wiley & SAS Business Series
ISBN13：9780470912867
出版社：JOHN WILEY & SONS;LTD
作者：Gert Laursen
出版日：2011/03/15
裝訂／頁數：精裝／256頁
規格：23.5cm*15.9cm*2.5cm (高/寬/厚)
關鍵字： Business Analytics for Sales and Marketing Managers ─ How to Compete in the Information Age、 Business、 Analytics、 for、 Sales、 and、 Marketing、 Managers、 How、 to、 Compete、 in、 the、 Information、 Age、 JOHN WILEY & SONS,LTD、 Gert Laursen、外文書、 General management、

杜威圖書分類

：

General management

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：NT$ 2248 元

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：90 折 2023 元

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商品簡介

Expert guidance on information management for optimum customer intelligence processes

Providing essential guidance for information management, this book helps you understand the basics of information management, how to design and launch customer intelligence campaigns, and optimize existing customer intelligence processes.

How to align information management with company strategy

Examines how to get, grow, and retain valuable customers

Discusses how to optimize existing customer intelligence processes

Showing you how to make extensive use of data, statistical, and quantitative analysis, explanatory and predictive modeling, and fact-based management to drive decision making, Business Analytics for Customer Intelligence provides you with the tools your business needs to optimize you data driven processes.

作者簡介

Gert H.N. Laursen is head of customer intelligence at Maersk Line, the largest containerized shipping company in the world. He focuses on helping product-oriented organizations become more customer-centered through the use of various data sources, including data warehousing, questionnaires, and one-to-one interviews with customers, first-line staff, sales organizations, and other subject matter experts.

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