The Sports Event Management and Marketing Playbook

Along with practical checklists, tables, figures, and forms, The Sports Event Management and Marketing Playbook features:

• "Sideline Stories" presenting real-life examples of the development, management, and execution of sports events
• "Coach's Clipboard" featuring questions and thought-provoking intellectual exercises that enable readers to apply the lessons of every chapter to hypothetical situations

Series Editor Foreword.

Preface.

Acknowledgments.

Introduction.

Play 1: Defining and Developing Objectives, Strategies, and Tactics.

Play 2: Identifying Costs.

Play 3: Identifying Revenue Streams.

Play 4: Soliciting and Selecting Host Cities and Venues.

Play 5: Starting the Clock on the Sports Event Planning Process.

Play 6: Understanding the Sports Event–Sponsor Relationship.

Play 7: Teaming with Sponsors.

Play 8: Maximizing and Servicing the Media Partnership.

Play 9: Activating the Sports Event Marketing Plan.

Play 10: Engaging the Community.

Play 11: Accommodating and Managing Guests.

Play 12: Presenting Your Event.

Play 13: Working with Broadcasters.

Play 14: Managing for the Unexpected.

Play 15: Reviewing the Game Tapes.

Appendix 1: Event Expense Budget Worksheet.

Appendix 2: Sample Host City Request for Proposal.

Appendix 3: Request for Proposal Evaluation Form.

Appendix 4: Facility Selection Survey Form.

Appendix 5: Sample Facility Event License Agreement.

Appendix 6: Sample Sports Event Sponsorship Deck.

Appendix 7: Sample Sponsorship Agreement.

Appendix 8: Sports Event Participant Release.

Appendix 9: Sample Sports Event Rundown.

Appendix 10: Glossary of Common Sports Event Management and Marketing Terms.

Index.