Business Analytics for Managers ─ Taking Business Intelligence Beyond Reporting
商品資訊
系列名：Wiley & SAS Business Series
ISBN13：9780470890615
出版社：JOHN WILEY & SONS;LTD
作者：Gert H. N. Laursen; Jesper Thorlund
出版日：2010/06/16
裝訂／頁數：精裝／272頁
規格：23.5cm*15.2cm*2.5cm (高/寬/厚)
商品簡介
"While business analytics sounds like a complex subject, this book provides a clear and non-intimidating overview of the topic. Following its advice will ensure that your organization knows the analytics it needs to succeed, and uses them in the service of key strategies and business processes. You too can go beyond reporting!"Thomas H. Davenport, President's Distinguished Professor of IT and Management, Babson College; coauthor, Analytics at Work: Smarter Decisions, Better Results
Deliver the right decision support to the right people at the right time
Filled with examples and forward-thinking guidance from renowned BA leaders Gert Laursen and Jesper Thorlund, Business Analytics for Managers offers powerful techniques for making increasingly advanced use of information in order to survive any market conditions.
Take a look inside and find:
Proven guidance on developing an information strategy
Tips for supporting your company's ability to innovate in the future by using analytics
Practical insights for planning and implementing BA
How to use information as a strategic asset
Why BA is the next stepping-stone for companies in the information age today
Discussion on BA's ever-increasing role
Improve your business's decision making. Align your business processes with your business's objectives. Drive your company into a prosperous future. Taking BA from buzzword to enormous value-maker, Business Analytics for Managers helps you do it all with workable solutions that will add tremendous value to your business.
作者簡介
Jesper Thorlund is a business intelligence consultant and frequent speaker on business intelligence, business analytics, and microeconomics throughout Europe.
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