Fundraising Management: Analysis, Planning and Practice

This comprehensive introduction to fundraising management provides a thorough grounding in the principles underpinning professional practice. Much more than a ‘how-to’ guide, the book critically examines the key issues in fundraising policy, planning and implementation, and introduces the most important management tools available to the modern fundraiser.

Fully revised and updated, this new edition of Fundraising Management is packed with examples and case studies from around the world. It covers every important aspect of the fundraising process, including:

• Planning
• Donor recruitment and development
• Community fundraising
• Corporate fundraising
• Legacy fundraising
• Trust and foundation fundraising
• Legal and ethical frameworks for fundraising

This groundbreaking text has been designed primarily to support students studying for the Certificate in Fundraising Management offered by the Institute of Fundraising, but is a useful text for all fundraising students and professionals.

Adrian Sargeant is the Robert F. Hartsook Professor of Fundraising at Indiana University - Purdue University, USA. He also holds positions at Bristol Business School, UK and Queensland University of Technology, Australia.

Elaine Jay is a specialist in individual fundraising with over 18 years of experience. She has worked with a number of UK charities, including the RSPCA, as well as with Amherst Direct Marketing, WWAV Rapp Collins and Personal Fundraising Partnership. She has worked as a consultant for the past six years.