90折
Entrepreneurship and Small Business Management in the Hospitality Industry
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：NT$ 4029 元優惠價
：90 折 3626 元
若需訂購本書，請電洽客服 02-25006600[分機130、131]。
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商品簡介
Divided into four sections, Entrepreneurship and Small Business Management in the Hospitality Industry takes an intuitive step by step progression through each stage of the entrepreneurial process:
*Context, theoretical perspectives and definitions; the entrepreneur and their environment. What are the characteristics of an entrepreneur?
*Concept to reality: the feasibility study, analyzing the competition, sourcing funding and selecting partners, especially in a family business
*The business plan: the structure and content of the business plan, through to detailed distribution, marketing and human resource planning including cultural differences and considerations
*Growth and the future: venture capital, e-strategies, new markets and exit strategies.
*Covers all aspects of entrepreneurship in the hospitality industry from entrpreneurial characteristics to business planning
* Uses culturally diverse cases and examples to give a holistic view of entrepreneurship
* Takes a learning by doing approach with features such as chapter objectives, case studies, reflections, role-play activities and experiential exercises
*Context, theoretical perspectives and definitions; the entrepreneur and their environment. What are the characteristics of an entrepreneur?
*Concept to reality: the feasibility study, analyzing the competition, sourcing funding and selecting partners, especially in a family business
*The business plan: the structure and content of the business plan, through to detailed distribution, marketing and human resource planning including cultural differences and considerations
*Growth and the future: venture capital, e-strategies, new markets and exit strategies.
*Covers all aspects of entrepreneurship in the hospitality industry from entrpreneurial characteristics to business planning
* Uses culturally diverse cases and examples to give a holistic view of entrepreneurship
* Takes a learning by doing approach with features such as chapter objectives, case studies, reflections, role-play activities and experiential exercises
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