Strategic Political Communication: Rethinking Social Influence, Persuasion, and Propaganda
商品資訊
系列名：Communication, Media, and Politics
ISBN13：9780742528826
出版社：Rowman & Littlefield Pub Inc
作者：Karen S. Johnson-Cartee; Gary A. Copeland
出版日：2003/10/01
裝訂：平裝
定價
：NT$ 2820 元無庫存，下單後進貨(到貨天數約30-45天)
下單可得紅利積點：84 點
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商品簡介
To become a successful political communicator (and a savvy political consumer), it is essential to know the elements of social influence, what works, and why. Strategic Political Communication provides an introduction to persuasion, social influence, and propaganda tactics, focusing on political communication. This rich, well-documented work looks at the power of language, the importance of targeting a specific audience, and the significance of interpersonal relationships, among other key issues. It further examines propaganda in order to understand how communicators can best exercise influence in contemporary society.
作者簡介
Karen Johnson-Cartee is professor of advertising, public relations, and communication studies at the University of Alabama. Gary A. Copeland is professor of telecommunication, film, and communication studies at the University of Alabama.
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