Brand Rejuvenation: How to Protect, Strengthen & Add Value to Your Brand to Prevent It from Ageing
商品資訊
ISBN13：9780749451462
出版社：Kogan Page Ltd
作者：Jean-Marc Lehu
出版日：2008/01/01
裝訂：平裝
商品簡介
At some point in their lives, all brands begin to look old – either tired out by their unchanging image or overtaken by younger brands more in tune with the zeitgeist of the time. Others attract unwelcome associations and need to redirect their image. Brand Rejuvenation highlights the aging problem that every brand can face and investigates how companies can take steps to counter it. With dozens of case studies and examples of brands across different industries, Brand Rejuvenation is full of ideas and practical advice on how to implement brand rejuvenation and aging-prevention strategies.
作者簡介
Jean-Marc Lehu is Associate Marketing Professor at Pantheon-Sorbonne University.? He has published numerous articles and several books, including the award-winning Branded Entertainment (2007) (Kogan Page).
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