90折
Effective Business Writing
商品資訊
ISBN13：9780749454531
出版社：Kogan Page Ltd
作者：Patrick Forsyth
出版日：2009/03/28
裝訂：平裝
定價
：NT$ 682 元優惠價
：90 折 614 元
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商品簡介
Forsyth is a management, marketing and communications consultant in the UK, and he has written this guide for executives and managers who need to improve their business writing skills when creating documents such as memos, reports and proposals. The author stresses the need to avoid bland and formulaic writing styles by adding personality to each type of communication while making salient points that will clarify the message and prompt immediate action. This book also offers pointers for composing emails, and how this common method of communication may have distinct disadvantages in corporate environments. Annotation c2009 Book News, Inc., Portland, OR (booknews.com)
作者簡介
Patrick Forsyth runs Touchstone Training & Consultancy and specializes in marketing, sales and communications skills. Writing is a significant part of his own work portfolio. He is the author of more than fifty successful business books, including Motivating Your Staff, Successful Time Management and How to Write Reports and Proposals. He writes regularly for a number of business journals, and for Writing Magazine, and devises and writes training materials.
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