90折
Offensive Marketing: An Action Guide to Gaining Competitive Advantage
商品資訊
ISBN13：9780750674591
出版社：Routledge UK
作者：Warren J. Keegan; J. H. Davidson; Elyse Arno Brill
出版日：2003/01/01
裝訂：平裝
定價
：NT$ 3315 元優惠價
：90 折 2984 元
無庫存，下單後進貨(到貨天數約45-60天)
下單可得紅利積點：89 點
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商品簡介
Offensive Marketing is the best source for competitive executives who are serious about strengthening their marketing skills and producing new outcomes. The authors bring the acclaimed POISE (Profitable, Offensive, Integrated, Strategic, Effectively Executed) framework to a North American audience. POISE brings together advances in strategy, innovation, and approach to produce a new level of effectiveness and market results.
Extensively used by companies and individuals worldwide, this freshly adapted book is an essential resource for all marketing students and professionals interested in achievable strategies and profitable marketing.
* Revolutionary approach to marketing, now revised for a North American audience
* Authors are leading experts and use international and US case studies to illustrate best practices
* Practical, leading-edge guide to five key principles of effective marketing: POISE
Extensively used by companies and individuals worldwide, this freshly adapted book is an essential resource for all marketing students and professionals interested in achievable strategies and profitable marketing.
* Revolutionary approach to marketing, now revised for a North American audience
* Authors are leading experts and use international and US case studies to illustrate best practices
* Practical, leading-edge guide to five key principles of effective marketing: POISE
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