The Truth About Profiting From Social Networking

“An essential, enlightening guide to an area rapidly expanding beyond garish MySpace pages into an essential business component. This is a vital reference at just the right time!”

Mark A. Kellner, “On Computers” Columnist, The Washington Times

"Smart business people are using social networking to support their marketing and overall business strategies. But it is hard to do it right without understanding both social networks and the community norms you’ll find there. Rutledge’s book not only gives smart advice on how to navigate those waters, but does so with examples that are easy to understand and translate for use in your business."

Jason Falls, Social Media Explorer Blog

"This book could help your business make money and sales using social networking. From using MySpace and Facebook to using an internal social networking system, it covers it all."

Linda Roeder, Social Networking Weblog, and Personal Web Pages Guide, About.com

"Social media takes community effort. As such, networking is of utmost importance on social networking sites. To become a successful contributor, you need to be a team player. Don't be afraid to reach out to anyone, big or small. Making that connection and maintaining that connection is critical; everything else will fall into place from there. Rutledge uncovers all the necessary skills to use these tools in this easy-to-understand book."

Tamar Weinberg, Techipedia

"Using online social networks for business and professional advancement requires more than just understanding the technology. Social networks are all about human interaction. This book provides numerous examples, ample advice, and easy-to-follow guidelines for those looking to navigate the previously uncharted waters of technology-enabled social networking."

Amanda G. Watlington, Ph.D., A.P.R., Owner, Searching for Profit

"With The Truth About Profiting from Social Networking, Rutledge provides deep insights into social networking and how to profit from its proper usage, both financially and in your career."

Allen Stern, Editor, Center Networks

"There is a right way and a wrong way to use social networks. Rutledge uncovers these truths and makes understanding the difference between them clear so you can achieve success and avoid failure."

Jason Bean, Blogger, b5media

Facebook, LinkedIn, YouTube, & beyond: “social network” your way to success, step by step!

‧ The truth about using social networks to supercharge your career

‧ The truth about building your business through social networks

‧ The truth about social networking privacy, safety, and security

This book reveals 50 Proven Social Networking Principles and bite-size, easy-to-use techniques that work

Social networking is one of today's hot topics, and its popularity is predicted to grow over the next decade. An integral part of the Web 2.0 strategy of online collaboration

Patrice-Anne Rutledge is a social media consultant, bestselling author, and Certified eMarketer (CeM). She specializes in teaching others to maximize the power of new technologies, such as social networking, blogging, podcasting, and social media, to promote their business, career, or social cause.

Patrice is the author of 25 books on technology, business, and communications for leading publishers including Pearson, Macmillan, Prentice Hall, Random House, and Ziff-Davis Press. Her most recent books include Special Edition Using Microsoft Office PowerPoint 2007 and The Web-Savvy Writer: Book Promotion with a High-Tech Twist. Her books have received strong reviews and endorsements, several awards, and have been translated into 11 languages. Patrice has also contributed hundreds of articles to magazines, newspapers, and websites around the world, including Interactive, Business Strategies, Microsoft Office Solutions, Dot-Com Builder, Small Business, Career Woman, InformIT, and ZDNet. In the corporate world, she has held senior communications management positions at leading technology firms including Oracle and PeopleSoft, where she led a team of 60 professional communicators around the world.

Patrice is a member of the eMarketing Association, Public Relations Society of America (PRSA), and the Social Media Club. She is active on several social networks--including LinkedIn, Facebook, and XING--which she credits with further developing her own career as well as increasing sales for her many books. She can be reached through her website at www.patricerutledge.com.