National Pastime ─ How Americans Play Baseball And the Rest of the World Plays Soccer
商品資訊
ISBN13:9780815782599
出版社:Brookings Inst Pr
作者:Stefan Szymanski
出版日:2006/07/31
裝訂/頁數:平裝/263頁
規格:22.9cm*17.1cm*1.9cm (高/寬/厚)
商品簡介
This is the story of two great sports. One is "America's game," while the other is "the world's game." Baseball and soccer are both beloved cultural institutions. What draws fans to one game is often a mystery to fans of the other. Despite superficial differences, however, the business and culture of these sports share more in common than meets the eye. This is the first in-depth, cross-cultural comparison of these two great pastimes and the megabusinesses that they have become.In N ational Pastime, Stefan Szymanski and Andrew Zimbalist illustrate how the different traditions of each sport have generated different possibilities for their commercial organization and exploitation. They pay special attention to the rich and complex evolution of baseball from its beginnings in America, and they trace modern soccer from its foundation in England through its subsequent expansion across the world. They illustrate how Victorian administrators laid the foundation for Major League Baseball (MLB) and soccer leagues such as the English Premier League, Italy's Serie A, and the European Champions League. The authors show how the organizers of baseball and soccer have learned from each other in the past and how they can continue to do so.Both sports are rich in tradition. In some cases, however, these traditions —often arbitrary rules established by long-defunct administrators —have obstructed the healthy development of the sport. By studying the experiences of other sports, it might be possible to develop new and better ways to operate. For example, soccer might benefit from greater cooperation among teams as in baseball. On the other hand, MLB could learn from soccer's relegation rules and more open system of ownership, thus avoiding some of the excesses (competitive imbalance, uneven team resources) associated with monopoly.Nat ional Pastime does not advocate the jettisoning of all tradition to adopt wholesale the approach of another sport, of course. In an era of globalization, where business interests are increasingly looking to transplant organizational ideas in order to maximize profits, the authors argue that fan-friendly reforms may be necessary in order to avoid something worse. Ultimately, they propose no simple solutions, instead suggesting specific reforms to the organization of baseball and soccer, drawing on each other's experiences. Lively and accessibly written, this book is essential reading for business analysts, journalists, policymakers, and managers of both sports. Most of all, however, it will appeal to baseball and soccer aficionados, whether they root for the New York Yankees, Manchester United, or Real Madrid.
作者簡介
Stefan Szymanski is professor of economics and strategy at the Tanaka Business School, Imperial College London, where he specializes in the business and economics of sports. His publications include two books on soccer: Winners and Losers: The Business Strategy of Football (Penguin, 2000) and Il Business del Calcio (Egea, 2004). Andrew Zimbalist is Robert A. Woods Professor of Economics at Smith College. He has published fifteen books and has consulted for players associations, governmental bodies, cities, owners, corporations, and international development organizations. His books include May the Best Team Win: Baseball Economics and Public Policy (Brookings, 2003) and In the Best Interests of Baseball? The Revolutionary Reign of Bud Selig (Wiley, 2006).
主題書展
更多書展今日66折
您曾經瀏覽過的商品
購物須知
外文書商品之書封,為出版社提供之樣本。實際出貨商品,以出版社所提供之現有版本為主。部份書籍,因出版社供應狀況特殊,匯率將依實際狀況做調整。
無庫存之商品,在您完成訂單程序之後,將以空運的方式為你下單調貨。為了縮短等待的時間,建議您將外文書與其他商品分開下單,以獲得最快的取貨速度,平均調貨時間為1~2個月。
為了保護您的權益,「三民網路書店」提供會員七日商品鑑賞期(收到商品為起始日)。
若要辦理退貨,請在商品鑑賞期內寄回,且商品必須是全新狀態與完整包裝(商品、附件、發票、隨貨贈品等)否則恕不接受退貨。