INNOVATION AND ENTREPRENEURSHIP 2E
商品資訊
再享89折，單本省下141元
商品簡介
In this second edition, the authors develop an explicit process model of entrepreneurship with clearer links between innovation and entrepreneurship.
The book also features an extensive collection of web-based materials, including: tools to support innovation and entrepreneurship, audio and video cases, solutions manual, testbank, additional case studies and image archive.
目次
Acknowledgements.
Part 1. Entrepreneurial Goals and Context.
Chapter 1. The Innovation Imperative.
Chapter 2. Social Entrepreneurship and Innovation.
Chapter 3. Globalisation, Development and Sustainability.
Part 2. Recognising the Opportunity.
Chapter 4. Individual and Organisational Characteristics.
Chapter 5. Sources of Innovation.
Chapter 6. Searching for Opportunities.
Part 3. Finding the Resources.
Chapter 7. Building the Case.
Chapter 8. Exploiting Networks.
Part 4. Developing the Venture.
Chapter 9. Developing New Products and Services.
Chapter 10. Creating New Ventures.
Part 5. Creating Value.
Chapter 11. Exploiting Knowledge and Intellectual Property.
Chapter 12. Creating Value and Growing Ventures.
Chapter 13. Learning to Manage Innovation.
Index.
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