INNOVATION AND ENTREPRENEURSHIP 2E
商品資訊
ISBN13：9780470711446
出版社：JOHN WILEY & SONS;LTD
作者：BESSANT
出版日：2011/04/08
裝訂／頁數：／576頁
商品簡介
In this second edition, the authors develop an explicit process model of entrepreneurship with clearer links between innovation and entrepreneurship.
The book also features an extensive collection of web-based materials, including: tools to support innovation and entrepreneurship, audio and video cases, solutions manual, testbank, additional case studies and image archive.
目次
Acknowledgements.
Part 1. Entrepreneurial Goals and Context.
Chapter 1. The Innovation Imperative.
Chapter 2. Social Entrepreneurship and Innovation.
Chapter 3. Globalisation, Development and Sustainability.
Part 2. Recognising the Opportunity.
Chapter 4. Individual and Organisational Characteristics.
Chapter 5. Sources of Innovation.
Chapter 6. Searching for Opportunities.
Part 3. Finding the Resources.
Chapter 7. Building the Case.
Chapter 8. Exploiting Networks.
Part 4. Developing the Venture.
Chapter 9. Developing New Products and Services.
Chapter 10. Creating New Ventures.
Part 5. Creating Value.
Chapter 11. Exploiting Knowledge and Intellectual Property.
Chapter 12. Creating Value and Growing Ventures.
Chapter 13. Learning to Manage Innovation.
Index.
您曾經瀏覽過的商品
購物須知
為了保護您的權益，「三民網路書店」提供會員七日商品鑑賞期(收到商品為起始日)。
若要辦理退貨，請在商品鑑賞期內寄回，且商品必須是全新狀態與完整包裝(商品、附件、發票、隨貨贈品等)否則恕不接受退貨。