Play To Win: The Nonprofit Guide To Competitive Strategy
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商品簡介
Read a Charity Chanel review:
http://charitychannel.com/publish/templates/?a=4864&z=25
2006 Terry McAdam Award Honorable Mention:
作者簡介
Michaela Hayes is a senior manager with La Piana Associates. She has more than twenty years of experience in helping organizations use marketing and communications strategies to strengthen their mission advancement.
目次
Preface: Why a Book About Nonprofit Competition?
Acknowledgments.
The Authors.
PART ONE: UNDERSTANDING COMPETITION IN THE NONPROFIT SECTOR.
1. The Limits of Collaboration.
2. Competition Out of the Closet.
3. The Competitive Continuum.
PART TWO: ASSESSING YOUR COMPETITIVE POSITION.
4. Your Organization’s Competitive Position.
5. Competing with Individual Organizations.
6. Benchmarking Against the Field.
PART THREE: DEVELOPING COMPETITIVE STRATEGIES.
7. Customers.
8. Third-Party Payers.
9. Human Resources.
10. The Media and the Public at Large.
Conclusion: Awakening to Competitive Strategy.
References.
Additional Resources.
Index.
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