THE CONFERENCE BOARD CHALLENGE TO BUSINESS：INDUSTRY LEADERS SPEAK THEIR MINDS

Demanding Issues and Compelling Answers--from 36 Top Business Minds The Conference Board Challenge to Business contains ideas both stimulating and provocative from today's top business leaders--Warren Buffett, Tom Peters, Katherine Graham, Akio Morita, and others. With thirty-six essays, interviews, and speeches representing the best from The Conference Board's renowned publications and seminars, this thought-provoking anthology covers a wide range of issues:
* Robert Townsend discusses what effective, can-do corporate leadership is--and is not
* Peter Drucker describes why, in today's society, sharing knowledge is the key to power and success
* Charles Wang explains how, in order to flourish, American business executives must continually expand their techno-literacy
Thirty-six business leaders, representing the accomplishments of today and the promise of tomorrow, take the podium to say what they really think. Whatever your business, The Conference Board Challenge to Business will inspire you, entertain you, and provide you with the tactics, strategies, and knowledge you need to compete and win in today's turbulent business environment.

PETER KRASS, a freelance writer and editor who lives in New Hampshire, is the editor of all six volumes in Wiley's Wisdom Series. He has contributed extensively to Investor's Business Daily.

Partial Table of Content:

LEADERSHIP DYNAMICS.

Robert Townsend: Townsend's Third Degree in Leadership.

William T. Esrey: Leadership in the Next Century.

Warren G. Bennis: Leaders and Visions: Orchestrating the Corporate Culture.

PRINCIPLES OF MANAGEMENT.

Andrew S. Grove: Elephants Can So Dance.

Peter F. Drucker: The Rise of the Knowledge Worker.

Richard Branson: The Virgin Iconoclast.

MARKETING AND BRAND-BUILDING.

Akio Morita: Moving Up in Marketing by Getting Down to Basics.

Howard J. Morgens: Advertising from a Management Viewpoint.

CORPORATE CITIZENSHIP BRINGS SUCCESS.

Robert D. Haas: Ethics: A Global Business Challenge.

Raymond V. Gilmartin: An Ethics Prescription for Success.

CONQUERING TECHNOLOGY.

Charles B. Wang: What CEOs Don't Know.

THE DRIVE FOR QUALITY AND PROFITS.

Joseph M. Juran: Strategies for World-Class Quality.

STRATEGIC GROWTH.

Jim Koch: Brewing Up Growth: An Innovator's Tale.

Rebecca P. Mark: Risky Business.

BREAKING THROUGH BUREAUCRACY.

Lawrence A. Bossidy: Why Do We Waste Time Doing This?

Emmanuel A. Kampouris: A Case Study in Reengineering.

Tom Peters: Letting Go of Controls.

Acknowledgments.

Appendices.

Notes.

Credits and Sources.

Index.