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Marketing Greatest Hits: A Masterclass in Modern Marketing Ideas
商品資訊
ISBN13：9781408126394
出版社：A & C Black UK
作者：Kevin Duncan
出版日：2010/11/15
裝訂：平裝
規格：20.3cm*13.3cm*1.9cm (高/寬/厚)
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商品簡介
Part of the Greatest Hits series, this is an essential resource which utilizes a effective dual approach to mastering the best ideas of modern marketing: the first ten chapters give in-depth examination of critical topics, followed by quick summaries of the most talked about and thought-provoking work from the best business books published, including The Long Tail, Meatball Sundae, Buzz, Affluenza and Blink.
The book will help you stay up-to-date on how to navigate the ever-changing landscape of marketing and distills an enormous amount of information on the best ideas and insight into memorable digests which will enable you to finally cross off “must reads” from your business reading list.
作者簡介
Kevin Duncan is a marketing consultant and author. He has written five books, including Run Your Own Business and Small Business Survival (Hodder), and So What?, Start, and Tick Achieve (Capstone). They have been translated into a range of languages, including French, Polish, and Russian. He has worked with many high-profile clients in his consultancy, including BT, Ogilvy, Orange and Saatchi & Saatchi.
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