商品簡介
"This is a wonderful text, remarkable for its breadth and freshness of approach. Hill links the often arcane world of international business to society and history. He has a good eye for the telling detail and the illuminating quotation. I shall be recommending this to my friends who are teaching, saying 'read this and get your students to stay curious.'"
-John Stopford, Emeritus, London Business School
Reflecting a strong managerial orientation, a corporate emphasis, and a true global-local focus, International Business: Managing Globalization explains the whats and whys of global differences as it covers industries, competitors, regions, and markets from the perspectives of practicing managers. Author John S. Hill reviews the geographic and historic backgrounds of regions and markets in a way that no other text has done, with special focus on global supply chains, global branding, and world religions as they affect management at the local level.
Key Features
Accompanied by High-Quality Ancillaries
Instructor Resources on CD are available to qualified instructors by contacting Customer Care at 1-800-818-SAGE (7243)
Intended Audience
International Business: Managing Globalization is ideal for the Introduction to Business course or for courses focusing on international or global business strategy.
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