Conversion Optimization
商品資訊
ISBN13：9781449377564
出版社：Oreilly & Associates Inc
作者：Khalid Saleh; Ayat Shukairy
出版日：2010/11/11
裝訂：平裝
規格：24.1cm*18.4cm*1.9cm (高/寬/厚)
商品簡介
How do you turn website visitors into customers? Conversion Optimization offers practical advice on how to give your visitors the material they need to make a quick buying decision -- without driving them away through navigation or information overload. With this book, you'll examine various techniques for blending successful website sales approaches with the particular needs of your business and the people you want to attract.
Based on the authors' years of experience in helping businesses bring customers to the online cash register,
Conversion Optimization addresses every aspect of the process, from landing visitors to finalizing the sale. This book will help you increase the buyer to visitor ratio significantly, whether you're involved with marketing at a large e-commerce site or manage a modest online operation.
作者簡介
Khalid Saleh is co-founder of Invesp, an ecommerce optimization company. He has more than 12 years of experience in ecommerce architecture, design and implementation, and is an in-demand speaker at industry events such as Emetrics, SMX, Conversion conference, DMA, PubCon and ACCM. Khalid is also the chief architect behind the first conversion optimization intelligence platform.
Ayat Shukairy is co-founder of Invesp, and focuses on website usability and online persuasion. She is a frequent speaker at industry events such as Search Engine Strategies and Web 2.0. Ayat is regularly quoted in publications including Internet Retailer, Retail wire, and Medill. Ayat is Invesp’s lead conversion architect helping companies such as HowStuffWorks, RHDJapan, and Home Gallery Stores generate an average 65% improvement in conversion rates and online revenue.
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