Game Face: Using Games As a Strategy for Success
商品資訊
ISBN13:9781451611052
出版社:Free Pr
作者:Aaron Dignan
出版日:2011/03/08
裝訂:精裝
規格:22.2cm*14.6cm*2.5cm (高/寬/厚)
定價
:NT$ 912 元優惠價
:79 折 720 元
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商品簡介
Explains what digital games are, the psychology behind them and how the behaviors learned while playing games can help people become more competitive at whatever they do, from business to parenting. 75,000 first printing.
作者簡介
Aaron Dignan dressed up like a superhero for the first 180 days of the first grade, which marked the beginning of his life as an iconoclast, observer, theorist, and performer. He is a founding partner of the digital strategy firm Undercurrent, based in New York, where he advises top executives at global brands like General Electric, PepsiCo, and Ford Motor Company, helping them define their future in an increasingly technophilic world. Aaron's work at Undercurrent has been featured in The New York Times, The Wall Street Journal, Forbes, Vanity Fair, Slate, and AdAge.
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