Small Giants: Companies That Choose to Be Great Instead of Big
商品資訊
ISBN13：9781591840930
出版社：Portfolio
作者：Bo Burlingham
出版日：2005/12/29
裝訂：精裝
商品簡介
Most books about successful businesses focus on public companies, where the definition for success is steady growth in revenue and profits. Yet there are many excellent, privately held companies marching to the beat of a different drum; they have stricken revenue and profit growth from the top of their mission statements. Instead, they define themselves by their passion for their products and their commitment to their employees, customers, and communityA-embracing a clarity and loyalty to purpose thatA's an anomaly in todayA's environment.
Small Giants is a fascinating book about the unconventional people who run these purpose-driven companies. Longtime Inc. magazine editor Bo Burlingham takes us deep inside these companies to determine the secret ingredient, the elusive A"mojoA" that makes them great.
He profiles fourteen of the best, including Anchor Brewing, CitiStorage, Clif Bar Inc., Righteous Babe Records, Reel Precision Manufacturing, and ZingermanA's Community of Businesses. These companies are consistently profitable yet have consciously resisted convention by staying small and great instead of becoming large and mediocre.
For anyone who wants to explore AmericaA's most innovative and inspiring small business successes, this unique book is the place to start.
作者簡介
Bo Burlingham is editor at large at Inc. magazine. He has also written for Esquire, Harper’s, Mother Jones, and The Boston Globe, among other publications, and is the coauthor, with Jack Stack, of The Great Game of Business and A Stake in the Outcome.
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