Information Communication Technologies and City Marketing ─ Digital Opportunities for Cities Around the World

Editors Gasco-Hernandez (Open U. of Catalonia, Pompeu Fabra U.), Torres-Corona (author and management U. of Rovira I Virgili), and 31 co-contributors explore the information communication technologies (ICTs) available to cities to further their marketing plans and to bolster local socio-economic development. The book contains three sections. The first is a conceptual overview focusing on the use of information communication technologies in city marketing strategies. The second uses case studies to illustrate the potential for employing ICTs. The third section examines initiatives already undertaken from throughout the world and how they are being used in city branding efforts. The conclusion explores how ICTs could be used to promote growth in specific cities. Specific topics also include export promotion and industry marketing initiatives. The book will interest academics as well as marketers and city officials. Annotation c2009 Book News, Inc., Portland, OR (booknews.com)