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古典詩詞的女兒-葉嘉瑩
Secrets of Advertising to Gen Y Consumers
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Secrets of Advertising to Gen Y Consumers

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Traditional marketing is dead, and Gen Y killed it.

Advertisers are finding it harder to reach consumers using traditional media like television, radio, newspapers, and magazines. Radio revenue is down, TV ads are less effective, and young people rarely read print newspapers.

The problem is that the new generation of consumers has become immune to many of the tactics on which marketers have come to rely.

In the coming years, Gen Y will replace the Baby Boomers as the group with the largest purchasing force. Any company that doesn't learn to sell to this new generation on their terms will become outdated and risk losing ground to new companies that adjust quickly.

作者簡介

Aiden Livingston is a member of Gen Y himself. He launched his first business at the young age of 20 and started three more successful companies since that time. He has written for numerous marketing publications, and has traveled around the world helping companies establish a competitive edge by marketing to the elusive Gen Y consumer.

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定價:100 808
無庫存,下單後進貨
(到貨天數約30-45天)

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