FOUNDATIONS OF NET-ENHANCED ORGANIZATIONS
商品資訊
系列名：The Wiley Series on Net-Enhanced Organizations
ISBN13：9780471443773
出版社：JOHN WILEY & SONS;LTD
作者：STRAUB
出版日：2003/06/26
裝訂／頁數：平裝／496頁
商品簡介
This text is designed for e-commerce courses for general business students, rather than IS majors, at the undergraduate or MBA level. It focuses on models and strategies rather than going into depth on e-commerce technologies. The concentration is on organizations, and particularly profit-making institutions. The intention is to explore the ways in which an organization can become technically and operationally proficient in e-commerce. The range of topics is broad, making it a solid introductory text. Part of our new e-commerce series. Straub is among the top researchers in his field.
目次
Chapter 1. The Migration from Traditional to Net-Enhanced Organizations and Systems.
Chapter 2. Principles of Networked Economy Businesses.
Chapter 3. Structures, Frameworks, and Classes of Net-Enhancement.
Chapter 4. Basic NE Infrastructure.
Chapter 5. Middleware Technologies and Applications.
Chapter 6. NE Security, Trust, and Payments.
Chapter 7. Competitive NE Strategy.
Chapter 8. Business Models and Strategic Planning.
Chapter 9. Intermediation and Cybermediation.
Chapter 10. Strategic Partnering, Outsourcing, and Virtual Organizations.
Chapter 11. Strategizing for E-Markets.
Chapter 12. Deploying NE Solutions.
Chapter 13. Challenges to Implementation.
Chapter 14. Societal and International Issues.
Chapter 15. Reflections: The Future of E-Commerce.
Glossary.
Credits.
Index.
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