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The Handbook Of Crisis Communication
商品資訊
系列名：Handbooks in Communication and Media
ISBN13：9781444361902
出版社：John Wiley & Sons Inc
作者：Coombs
出版日：2011/12/23
裝訂／頁數：平裝／768頁
規格：24.8cm*17.1cm*3.8cm (高/寬/厚)
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商品簡介
Written as a tool for both researchers and communication managers, the Handbook of Crisis Communication is a comprehensive examination of the latest research, methods, and critical issues in crisis communication.
- Includes in-depth analyses of well-known case studies in crisis communication, from terrorist attacks to Hurricane Katrina
- Explores the key emerging areas of new technology and global crisis communication
- Provides a starting point for developing crisis communication as a distinctive field research rather than as a sub-discipline of public relations or corporate communication
作者簡介
W. Timothy Coombs is Professor at the Nicholson School of Communication at University of Central Florida, USA. He is the author of Code Red in the Boardroom (2006), and Today's Public Relations (2006).
Sherry J. Holladay is Professor at the Nicholson School of Communication at University of Central Florida, USA. She is the author of numerous articles related to corporate communication.
Together, they have co-authored It’s Not Just PR (2007), PR Strategy and Application (2010) and Managing Corporate Social Responsibility: A Communication Approach (2011). All titles are published by Wiley-Blackwell.
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