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; 蘭征編著的《電子商務英語(電子商務專業第2版職業教育十二五規劃教材)》在繼承了第1版優點的基礎上,在內容上進行了更新、補充,在結構上又增加了“聽說”和“角色扮演”模塊,強調了教學方法的使用,突出了對英語綜合能力的訓練。“閱讀”和“進一步學習”模塊,由教師根據學生的實際情況作靈活的處理,可采用分層教學,使每位學生都能從中受益,從而在原有的基礎上有所提高。 ; 本書內容豐富,圖文并茂,易于理解。課文語言淺顯,具有較強的時代氣息,內容具有較強的可讀性。全書設8個單元,共14課,內容涉及互聯網基礎、電子商務基礎、網絡營銷、電子支付與網絡安全、電子商務物流等方面。每課主要包括:熱身練習、閱讀、語言學習、聽說、角色扮演、進一步學習、翻譯7個模塊。在每個單元結束時,都設有單元任務供讀者練習。為了方便學習,書後還附有閱讀材料的參考譯文和練習答案。 ; 《電子商務英語(電子商務專業第2版職業教育十二五規劃教材)》既可作為中等職業學校電子商務專業、國際商務、市場營銷專業及相關專業的教材,還可作為培訓用書和自學愛好者的參考書。 ;
目次
前言 Unit One Brief Introduction to Internet Lesson 1 Warm-up Reading Language Study Listening and Speaking Role Play For Further Study Translation Lesson 2 Warm-up Reading Language Study Listening and Speaking Role Play For Further Study Translation Unit Task Unit Two Brief Introduction to Electronic Commerce Lesson 3 Warm-up Reading Language Study Listening and Speaking Role Play For Further Study Translation Lesson 4 Warm-up Reading Language Study Listening and Speaking Role Play For Further Study Translation Unit Task Unit Three Categories of the E-commerce Lesson 5 Warm-up Reading Language Study Listening and Speaking Role Play For Further Study Translation Lesson 6 Warm-up Reading Language Study Listening and Speaking Role Play For Further Study Translation Unit Task Unit Four E-marketing Lesson 7 Warm-up Reading Language Study Listening and Speaking Role Play For Further Study Translation Lesson 8 Warm-up Reading Language Study Listening and Speaking Role Play For Further Study Translation Unit Task Unit Five E-payment System Lesson 9 Warm-up Reading Language Study Listening and Speaking Role Play For Further Study Translation Lesson 10 Warm-up Reading Language Study Listening and Speaking Role Play For Further Study Translation Unit Task Unit Six Security and E-commerce Lesson 11 Warm-up Reading Language Study Listening and Speaking Role Play For Further Study Translation Lesson 12 Warm-up Reading Language Study Listening and Speaking Role Play For Further Study Translation Unit Task Unit Seven Prospect for E-commerce Lesson 13 Warm-up Reading Language Study Listening and Speaking Role Play For Further Study Translation Unit Task Unit Eight Logistics Lesson 14 Warm-up Reading Language Study Listening and Speaking Role Play For Further Study Translation Unit Task Vocabulary Appendix I For Further Study 參考譯文 Appendix II 課後練習答案參考文獻
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