A Concise Introduction to Business Research Methods
商品資訊
ISBN13：9781439861097
出版社：Chapman & Hall
作者：D. Israel
出版日：2012/04/25
裝訂：精裝
商品簡介
Introductory in its approach, this text covers essential aspects of research methods. The author emphasizes major topics, such as experimental design, scale construction techniques, testing reliability and validity, as well as the application of univariate, bivariate, and multivariate tools in data analysis. Step-by-step details of the application of the SPSS, along with screenshots, are included to illustrate the application of tools to analyze and interpret research data. The book covers pre-, quasi-, true-, and complex experimental design forms. Each chapter contains descriptive questions, multiple-choice questions, true/false statements, and exercises.
作者簡介
D. Israel is a professor in the School of Business and Human Resources at XLRI Jamshedpur.
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