商品簡介
This is the first comprehensive, rigorous and yet accessible textbook for non-business based entrepreneurship courses. Authored by a team with experience of science and industry, the book synthesises the major research in the field, providing students with the knowledge needed to enhance case discussion and analysis. In particular it links the entrepreneur with all the innovation activities necessary to turn technology into a business.
This accessible text will be useful for all non-business students who need to understand entrepreneurship, management and innovation. It will also prove a useful introduction to all Masters-level students taking these subjects in business schools.
作者簡介
Paul Trott is Professor of Innovation Management at the University of Portsmouth, UK and Professor of Innovation Management and Entrepreneurship at Delft University of Technology, the Netherlands
Dap Hartmann is Assistant Professor of Technology, Strategy & Entrepreneurship at Delft University of Technology, the Netherlands
Victor Scholten is Assistant Professor in Business Administration at Delft University of Technology, the Netherlands
Patrick van der Duin is Assistant Professor of Technology, Strategy & Entrepreneurship at Delft University of Technology, the Netherlands
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