Strategic Management Cases
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ISBN13:9781133495246
出版社:Cengage Learning
作者:Michael A. Hitt; R. Duane Ireland; Robert E. Hoskisson
出版日:2012/01/01
裝訂:平裝
規格:24.1cm*19.7cm*1.9cm (高/寬/厚)
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:NT$ 6793 元優惠價
:90 折 6114 元
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Bring your students the most thorough, up-to-date, and relevant collection of strategic management cases available. Developed by highly respected experts and award-winning instructors Hitt, Ireland and Hoskisson, STRATEGIC MANAGEMENT: COMPETITIVENESS AND GLOBALIZATION, CASES, 10ecombines the latest cutting-edge research in strategic management with impeccable scholarship and a practical global focus. A selection of 30 all-new, compelling cases examines a broad range of critical strategic management issues confronting managers today in U.S. as well as global organizations. Many of these timely cases offer full financial data and all are supported by comprehensive Instructor's Case Notes to guide analyses. Various online teaching tools and a complete electronic business library help keep cases relevant and your presentation and data current. Count on this engaging, complete case book to provide the practical understanding students need to effectively apply strategic management tools and techniques for increased performance and a competitive advantage.
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