MORE THAN A PINK CADILLAC

If your mind can conceive it, and if you can believe it, you can achieve it.--Mary Kay Ash




Mary Kay Ash built one of Americas most admired companies. She turned a $5,000 investment into a billion-dollar corporation, and along the way helped thousands of women launch successful careers. The book is filled with the inspirational tales of modest women with grand expectations. Their stories are proof that



success is based on choices, not circumstances.--Senator Kay Bailey Hutchison




If you want to understand the true foundation of success, read this book. Then, take action and put [Mary Kays] philosophy to work for you!--Cheryl Richardson, author of Life Makeovers




More Than a Pink Cadillac reveals how extraordinary leadership and a value-based mindset launched Mary Kay Inc. into the stratosphere. Jim Underwood, the first author granted unlimited access to Mary Kay employees and management, found nine principles and a leadership style that have made the company an icon of success and empowerment around the globe.




Featuring inspirational stories about Mary Kay sales force leaders, More Than a Pink Cadillac emphasizes that success is based on choices, not circumstances. Youll see how the choices you make--for yourself and your organization--can motivate your employees, impress your customers, and protect your company against pitfalls.




If you have the desire to be a true leader, all you have to do is follow the nine key principles in this book--and open yourself to a new way of thinking that is guaranteed to inspire top performance, from yourself and those around you.





Its no secret that Mary Kay Inc.--home of the famous Pink Cadillac--is one of the best run and most successful companies in the world, prompting Harvard professors and U.S. government agencies to study what made the company a global phenomenon. But what many may not realize is that Mary Kay is much more than a Pink Cadillac. While this widely recognized icon is a symbol of top performance, it stands for something greater--a way of doing business with a personal concern for people that has made Mary Kay a different kind of company. This book explains the methods and mindset that can bring the same kind of success to your organization.




More Than a Pink Cadillac provides insights into a unique and extraordinarily successful business--one that grew out of, and is still founded upon, a simple set of powerful principles. It represents the first time the company has given an outside author--Jim Underwood--unlimited access to its employees and management. The principles he reveals in this book have already influenced the lives of hundreds of thousands of men and women around the world--and they can do the same for you and your organization.




Inside, youll find inspirational stories from Mary Kay management and leaders of the independent sales force that illustrate the nine leadership keys to success, which can be applied in any company. From Never Leave Your Values and Think and Act Strategicallyto Have a Higher Purpose and Innovate or Evaporate, More Than a Pink Cadillac gives you the strategies and tools you need to build binding ties of trust and loyalty-- to your customers and employees--and adopt the leadership thinking necessary for high performance.




Mary Kay Ash was the best example of this leadership style. She was devoted to her employees and her independent sales force. This was a woman who viewed her company as a family; who talked of P&L not as profit and loss, but people and love. Youll see how the Mary Kay philosophy can make enthusiasm, integrity, laughter, and excellence an everyday part of your organization--along with extraordinary growth. Youll learn why inspirational leadership is fundamental to leadership success. And youll discover the skills you need to triumph against overwhelming odds--no matter the scenario.




Much more than a company history, more than a book about the cosmetics industry and women in business, More Than a Pink Cadillac is about fail-proof principles of leadership--a must-have how-to manual for business and for life.

Jim Underwood, Ph.D., is an award-winning author and business professor. He has been a strategy consultant to many international organizations and has written five books on the topics of leadership and corporate strategy. He lives in Irving, Texas, with his wife Patsy.