90折
TOUGH CALLS
商品資訊
ISBN13：9780814472439
出版社：AMERICAN MANAGEMENT ASSOCIATION
作者：MARTIN
出版日：2004/11/01
裝訂：精裝
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：NT$ 873 元優惠價
：90 折 786 元
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商品簡介
Tough calls is the ultimate inside look at how AT&T tried to cope with a "perfect storm" of fierce competition, economic turmoil, and punishing media scrutiny. It is also a cautionary tale to be heeded by all businesses, using AT&T's experience in the brutal telecom wars as a backdrop for new strategies in weathering unforgiving business conditions.
作者簡介
Dick Martin was executive vice president of public relations, employee communications, and brand management for AT&T from 1997 to 2002, capping a 32-year career with the company. He has trained executives at numerous Fortune 500 companies in the techniques of handling media interviews. He has also written for the Harvard Business Review, the PRSA Strategist, and the PR Encyclopedia. Mr. Martin lives in Summit, New Jersey.
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