Managing Sport ─ Social and cultural perspectives

"Contemporary sport is shaped by wider society. Anybody working in sport today must be aware of the broader social and cultural context within which sport operates if they are to be effective as managers or professionals. This is the first book written especially for sport management students to examine the wider social and cultural environment and to fully explain the key issues and practical implications for everyday sport management. Written by a team of leading international experts on sport management and sport in society, the book explores important topics such as: - Corporate social responsibility in sport - Race - Gender and sexuality - Sport and the media - Globalisation - Politics and policy - Social class, social capital and social exclusion Each issue is examined from the perspective of the manager or practitioner in sport, and each chapter includes a range of useful features, such as case-studies and self-test questions, to encourage the reader to think critically about the role of sport in society and about their own professional practice. This is the first sports management textbook to be based on the assumption that a more socially aware manager is a more effective manager and it should be essential reading for all sport management students"--

David Hassan is Senior Lecturer within the Ulster Sports Academy at the University of Ulster. He is the Academic Editor of Sport in Society, an international peer-reviewed journal published by Taylor and Francis. He is also joint Series Editor of Foundations in Sport Management, a discipline-defining series of books examining this expanding field of study. His research expertise concerns the relationship between sport and national identity, the politics of sport, and sport governance, and he was recognised for his outstanding contribution to research with the award of a Distinguished Research Fellowship from the University of Ulster in 2006.

Jim Lusted is Senior Lecturer in the Sociology of Sport at the University of Northampton. He completed a PhD in 2009 in collaboration with the English Football Association, investigating issues around the implementation of their equity policies into the grass roots level of the game. He has published articles relating to race equality policies in local sport in a number of academic journals, including Managing Leisure and Soccer and Society. He is also a licensed tutor for the FA’s Equality Workshop, which he delivers to local football stakeholders across England.