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Built to Sell
商品資訊
ISBN13：9781591843979
出版社：Penguin Group USA
作者：John Warrillow
出版日：2011/04/28
裝訂／頁數：精裝／153頁
規格：21.6cm*14.0cm*2.5cm (高/寬/厚)
定價
：NT$ 948 元優惠價
：79 折 749 元
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商品簡介
A business parable about how to create a start-up that won't trap you when you want to sell it.
According to John Warrillow, the number one mistake entrepreneurs make is to build a business that relies too heavily on them. Thus, when the time comes to sell, buyers aren't confident that the company-even if it's profitable-can stand on its own.
To illustrate this, Warrillow introduces us to a fictional small business owner named Alex who is struggling to sell his advertising agency. Alex turns to Ted, an entrepreneur and old family friend, who encourages Alex to pursue three criteria to make his business sellable:
* Teachable: focus on products and services that you can teach employees to deliver.
* Valuable: avoid price wars by specializing in doing one thing better than anyone else.
* Repeatable: generate recurring revenue by engineering products that customers have to repurchase often.
According to John Warrillow, the number one mistake entrepreneurs make is to build a business that relies too heavily on them. Thus, when the time comes to sell, buyers aren't confident that the company-even if it's profitable-can stand on its own.
To illustrate this, Warrillow introduces us to a fictional small business owner named Alex who is struggling to sell his advertising agency. Alex turns to Ted, an entrepreneur and old family friend, who encourages Alex to pursue three criteria to make his business sellable:
* Teachable: focus on products and services that you can teach employees to deliver.
* Valuable: avoid price wars by specializing in doing one thing better than anyone else.
* Repeatable: generate recurring revenue by engineering products that customers have to repurchase often.
作者簡介
John Warrillow has started and exited four companies and is a sought-after speaker and angel investor. He is a regular contributor, writing about small business, for Inc.com and WSJ.com. Visit builttosell.com
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