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High-Profit Selling ─ Win the Sale without Compromising on Price
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Attorney and activist Christine Pelosi presents leadership lessons from the campaign trail for anyone who wants to run for office, advocate for a cause, or win a public policy issue. Based on the boot camp model Pelosi has successfully used in her actual grassroots trainings, this book provides practical advice and exercises so that individual readers can integrate these leadership lessons into their own public service efforts. Distilling best practices from across the political spectrum she lays out a 7-step program for effective campaigning at all levels of public service:
1. Identify Your call to service
2. Define your message
3. Know your community
4. Build your leadership teams
5. Raise the money
6. Connect with people
7. Mobilize to win
In this revised edition, Christine updates the Call to Service examples—profiles of current political leaders and what motivated them to enter public service—details the role of social media, the web, and technology as the great leveler for political leaders, explores the unique leadership challenges of women candidates, and expands on the role of volunteers in public life.
1. Identify Your call to service
2. Define your message
3. Know your community
4. Build your leadership teams
5. Raise the money
6. Connect with people
7. Mobilize to win
In this revised edition, Christine updates the Call to Service examples—profiles of current political leaders and what motivated them to enter public service—details the role of social media, the web, and technology as the great leveler for political leaders, explores the unique leadership challenges of women candidates, and expands on the role of volunteers in public life.
作者簡介
Christine Pelosi is the former Executive Director of Young Democrats of America, a California DNC member, and the daughter of the United States House Democratic Leader Nancy Pelosi. An attorney and activist, Christine conducts leadership boot camps for candidates and nprofits across the country. She has served as Executive Director of the California Democratic Party, Deputy City Attorney and Assistant District attorney for the City of San Francisco, HUD special counsel in the Clinton-Gore administration, and chief of staff to U.S. Congressman John F. Tierney (MA-06). She serves as Chair of the California Democratic Party Women''s Caucus, led the California Democratic Party Platform Committee for 13 years and has been elected 4 times to the Democratic National Committee, where she co-founded the DNC Veterans and Military Families Council.
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