Strategic Communication
商品資訊
系列名：Contemporary Military, Strategic, and Security
ISBN13：9780313386404
出版社：Greenwood Pub Group
作者：Christopher Paul
出版日：2011/04/07
裝訂／頁數：精裝／240頁
規格：23.5cm*15.9cm*2.5cm (高/寬/厚)
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：NT$ 3660 元無庫存，下單後進貨(到貨天數約30-45天)
下單可得紅利積點：109 點
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Paul (a social scientist working with the RAND Corporation) describes and assesses the debates over competing understandings of US government strategic communication, which he defines as "coordinated actions, messages, images, and other forms of signaling or engagement intended to inform, influence, or persuade selected audiences in support of national objectives," explicitly taking the perspective of the US government in general and the Department of Defense specifically throughout the work. He provides a brief history of strategic communication and public diplomacy, discusses challenges within current practice, and offers advice on best practices. Annotation c2011 Book News, Inc., Portland, OR (booknews.com)
作者簡介
Christopher Paul, PhD, is a social scientist working out of RAND's Pittsburgh office.
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