Encyclopedia of Sports Management and Marketing

This four-volume reference is shaped around the seven Common Professional Component topical areas identified by the Commission on Sport Management Accreditation as essential content of a sport management degree program. Thus it will certainly be useful for students, but the clear presentation of multiple facets of the profession will make the reference useful to practicing professionals as well. A reader's guide groups the 834 entries according to broad themes that include advertising, customers & fans, economics, event marketing and management, major national and international events, facilities and operations, financing, Internet and mobile aspects, leagues and organizations, legal issues, management challenges and issues, news media, sponsorship, and teams and their management, among others. The entries are in-depth articles, alphabetically arranged, signed, referenced, and cross referenced. Along with the index, supplementary material in volume 4 includes a glossary, resource guide, and appendices: Sports Agent Responsibility and Trust Act, Anabolic Steroid Abuse Act, Title VII of the Civil Rights Act of 1964, Title IX Education Amendment of 1972, Uniform Athlete Agents Act (Utah), and the Madrid Protocol. The two editors are affiliated as follows: Linda E. Swayne (sports marketing and management, U. of North Carolina, Charlotte) and Mark Dodds (sports marketing and sports law, State U. of New York College at Cortland). Annotation c2011 Book News, Inc., Portland, OR (booknews.com)