Global Hospitality and Tourism Management Technologies
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ISBN13：9781613500415
出版社：PBKIDEAG
作者：Patricia Ordonez De Pablos Ph.D. (EDT); Robert Tennyson (EDT); Jingyuan Zhao Ph.D. (EDT); Mara Abel (CON)
出版日：2011/10/30
裝訂／頁數：精裝／260頁
規格：29.2cm*22.9cm*1.9cm (高/寬/厚)
定價
：NT$ 11100 元若需訂購本書，請電洽客服 02-25006600[分機130、131]。
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Editor Ordonez de Pablos (business administration, The U. of Oviedo, Spain) unites international contributors in tourism, management, educational psychology, sustainable development, and computer science to survey perspectives and emerging trends in the hospitality and tourism industry, especially trends related to the use of IT. Some specific topics include virtual tourism in China, implementing electronic customer relationship management in the Australian hospitality and tourism sector, and gaming and tourism. Other subjects explored include tourism in Oman, management of World Heritage Sites, and tourism management in China using radio frequency identification (RFID). The book will be of interest to practitioners, policy makers, and students. Annotation c2011 Book News, Inc., Portland, OR (booknews.com)
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