Information Markets ─ A Strategic Guideline for the I-Commerce

Economist Frank Linde (U. of applied Sciences Cologne, Germany) and information scientist Wolfgang G. Stock (Heinrich-Heine-University Dusseldorf, Germany) join forces to present an extraordinarily thorough analysis of internet commerce. The intended audience is quite broad, including students, scholars, and practitioners involved with economics and business administration, marketers, library and information scientists, and computer scientists. Coverage includes a history of the information market, its economic significance and particularities; information sociology, law, and ethics; types of digital information and goods--business, legal, scientific and technical, entertainment, search tools and content aggregators, advertising; competitive strategies (e.g. timing of market entry, pricing, copy protection); and piracy (causes, consequences, management). Each chapter is carefully organized and includes a conclusion and bibliography. A glossary helps clarify language and concepts. This volume is part of a series titled "Knowledge & Information; Studies in Information Science." Annotation c2011 Book News, Inc., Portland, OR (booknews.com)

Frank Linde, Professor of Economics (Research focus: Information Economics), Cologne University of Applied Sciences, Germany, Institute of Information Science;Wolfgang G. Stock,professor for information science and head of the department of Information Science, Heinrich-Heine-University Dusseldorf?.