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《全國高等院校商務英語精品教材:新編商務英語(第2版)閱讀教程(3)》是商務英語系列教材之一,教材中的語言材料均選自當代英美報紙雜志以及某些商務專著,其內容新穎、涉及面廣。本教材旨在通過較大量的閱讀,使學生鞏固已學的基本詞匯和語法知識,擴大詞匯量,加強語感,提高英語閱讀能力。
目次
Unit 1
Part A Text
Text A Pricing (I)
Text B Pricing (II)
Part B Fast Reading
Unit 2
Part A Text
Text A Aspects of Culture (I)
Text B Aspects of Culture (II)
Part B Fast Reading
Unit 3
Part A Text
Text A The Marketing Mix: The Four Ps
Text B Burger King Revamps its Image
Part B Fast Reading
Unit 4
Part A Text
Text A Promotion
Text B Sales Promotion Methods
Part B Fast Reading
Unit 5
Part A Text
Text A Types of Salespersons
Text B Marge, a Top-notch Salesperson
Part B Fast Reading
Test 1
Unit 6
Part A Text
Text A Logistics
Text B Physical Distribution
Part B Fast Reading
Unit 7
Part A Text
Text A Developing China's Sales and Distribution Capabilities (I)
Text B Developing China's Sales and Distribution Capabilities (II)
Part B Fast Reading
Unit 8
Part A Text
Text A International Marketing
Text B Parker Pen's Globalization Strategy
Part B Fast Reading
Unit 9
Part A Text
Text A Methods of Payment in Foreign Trade
Text B The American Banking System
Part B Fast Reading
Unit 10
Part A Text
Text A Intellectual Property Protection in China: Does ItWarrant Worry? (I)
Text B Intellectual Property Protection in China: Does ItWarrant Worry? (II)
Part B Fast Reading
Test 2
Some Important Reading Strategies and Skills
Vocabulary
Key
Part A Text
Text A Pricing (I)
Text B Pricing (II)
Part B Fast Reading
Unit 2
Part A Text
Text A Aspects of Culture (I)
Text B Aspects of Culture (II)
Part B Fast Reading
Unit 3
Part A Text
Text A The Marketing Mix: The Four Ps
Text B Burger King Revamps its Image
Part B Fast Reading
Unit 4
Part A Text
Text A Promotion
Text B Sales Promotion Methods
Part B Fast Reading
Unit 5
Part A Text
Text A Types of Salespersons
Text B Marge, a Top-notch Salesperson
Part B Fast Reading
Test 1
Unit 6
Part A Text
Text A Logistics
Text B Physical Distribution
Part B Fast Reading
Unit 7
Part A Text
Text A Developing China's Sales and Distribution Capabilities (I)
Text B Developing China's Sales and Distribution Capabilities (II)
Part B Fast Reading
Unit 8
Part A Text
Text A International Marketing
Text B Parker Pen's Globalization Strategy
Part B Fast Reading
Unit 9
Part A Text
Text A Methods of Payment in Foreign Trade
Text B The American Banking System
Part B Fast Reading
Unit 10
Part A Text
Text A Intellectual Property Protection in China: Does ItWarrant Worry? (I)
Text B Intellectual Property Protection in China: Does ItWarrant Worry? (II)
Part B Fast Reading
Test 2
Some Important Reading Strategies and Skills
Vocabulary
Key
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