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《國際貿易系列:外貿英語函電》克服了多數教材重語言形式輕語言能力的弊端,突出函電寫作交際能力的培養,通過介紹貫穿國際貿易實務各個環節的真實函電樣本,提高實用性。本書可供高等院校國際貿易、國際商務、國際營銷等涉外專業的學生使用,也可作為外貿從業人員參加外銷員考試的培訓教材和自學使用。.
目次
Unit l Fundamentals of Writing all English Business letter
Introduction t
Wordstt
Useful Expressions
Exercisest
Supplement:General Procedures of Export&Import Transaction
Unit 2 Establishing Business Relations
Introduction
CASE 1 A Request to English Business Relations
CASE 2 Exporters Self Introduction
CASE 3 Importers Self Introduction
CASE 4 Exporter Writes to Importer
CASE 5 Importer Writes to Exporter
Words
Useful Expressions
Exereises
Supplement:Canton Fair(http://wwwcantonfairorgcn/cn)
Unit 3 Hosting a Visiting Delegation and Individuals
Introduction
CASE 1 Invitation
CASE 2 Positive Response
CASE 3 Itineraries and Programs
CASE 4 Negative Response
CASE 5 letters of Thanks on Return
Words
Useful Expressions
Exereises
SupplementCommon Business organizationt
Unit 4 Enquiries offers
Introduction
CASE 1 A General Enquiry
CASE 2 The Reply to a General Enquiry
CASE 3 A Specific Enquiry
CASE 4 The Reply to a Specific Enquiry
CASE 5 Making a Firm offer
CASE 6 Making a Non Firm offer
Words
Useful Expressions
Exereises
Supplement Trade Terms
Unit 5 Price Disputation
Introduction
CASE 1 Counteroffer
CASE 2 Acceptance
Wordstt
Useful Expressions
Exercisestt
Supplement Pricing Methods
Unit 6 ordering
Introduction
CASE l Placing an order
CASE 2 Confirming an order
CASE 3 Declining an C)rder
CASE 4 Execution of an order
Wordst
Useful Expressions
Exercises
SupplementWords about order
Unit 7 Payment
Introduction
CASE 1 Introduction to Terms of Payment
CASE 2 Accepting D/P Terms
CASE 3 Urging Establishment of l/C
CASE 4 Advising Establishment of l/C
CASE 5 Asking for Amendment to l/C
CASE 6 Asking for Extension of the l/C
Words
Useful Expressions
Exercisest
Supplement:Soft Clauses
Unit 8 Packingtt
Introduction
CASE 1 The Buyer Agrees to the Packing
CASE 2 Proposal of Packing
CASE 3 A Reply of Packing
CASE 4 Acknowledgement of Packing
CASE 5 A Claim for Poor Packing
Words
Useful Expressions
Exereisest
Supplement:An Introduction of China Packaging Federation
Unit 9 Transport
Introduction
CASE 1 Chartering Ships and Reply
CASE 2 Shipment Instruction
CASE 3 Urging Shipment
CASE 4 Request for Extending l/C and Reply
CASE 5 Asking for Transshipment and Reply
CASE 6 Shipping Advice
Wordsttt
Useful Expressions
Exercises
Supplement Port of Shipment and Port of Destination
Unit 10 Insurance
Introduction
CASE l Asking for Insurance Arrangement and Reply
CASE 2 Clarifieation of InsuranceFerms
CASE 3 Application for Insurance
CASE 4 Informing Insurance Date
CASE 5 Making Claims
Words
Useful Expressions
Exercises
Supplement:Insurance Terms
Unit 11 ComplaintClaim and Settlement
Introduction
CASE 1 Complain about late Delivery
CASE 2 Claim for Replacement
CASE 3 Proposal for Settlement of a Claim
CASE 4 Suggestion 01 Arbitration
Words
Useful Expressionst
Exercises tt
Supplement:Introduction of CIETAC
Unit 12 letters of IntentAgreements and Contracts
Introduction
Words
Useful Expressionst
Exercises
Supplement:Confusable Phrases about the Contract
Unit 13 Agency
Introduction
CASE 1 Apply for Agency
CASE 2 Reply to an offer of Agency
CASE 3 Entrust an Exclusive Agency
CASE 4 Refusal
CASE 5 Termination of an Agency Relation
Words
Useful Expressions
Exercisest
SupplementElements of Agency Agreement
Unit 14 Electronic CommerceEmail and Fax
Introduction
Electronic Commerce
Email
Fax
Words
Useful Expressions
Exercises
Supplement:Abbreviation and Smiley for|nternet Communication
Appendix A Some Useful Knowledge about l/C
Appendix B Packing Terms
Appendix C:Common Abbreviations for International Trade Terms
Appendix DExamination of Export—oriented Salesmen
References.
Introduction t
Wordstt
Useful Expressions
Exercisest
Supplement:General Procedures of Export&Import Transaction
Unit 2 Establishing Business Relations
Introduction
CASE 1 A Request to English Business Relations
CASE 2 Exporters Self Introduction
CASE 3 Importers Self Introduction
CASE 4 Exporter Writes to Importer
CASE 5 Importer Writes to Exporter
Words
Useful Expressions
Exereises
Supplement:Canton Fair(http://wwwcantonfairorgcn/cn)
Unit 3 Hosting a Visiting Delegation and Individuals
Introduction
CASE 1 Invitation
CASE 2 Positive Response
CASE 3 Itineraries and Programs
CASE 4 Negative Response
CASE 5 letters of Thanks on Return
Words
Useful Expressions
Exereises
SupplementCommon Business organizationt
Unit 4 Enquiries offers
Introduction
CASE 1 A General Enquiry
CASE 2 The Reply to a General Enquiry
CASE 3 A Specific Enquiry
CASE 4 The Reply to a Specific Enquiry
CASE 5 Making a Firm offer
CASE 6 Making a Non Firm offer
Words
Useful Expressions
Exereises
Supplement Trade Terms
Unit 5 Price Disputation
Introduction
CASE 1 Counteroffer
CASE 2 Acceptance
Wordstt
Useful Expressions
Exercisestt
Supplement Pricing Methods
Unit 6 ordering
Introduction
CASE l Placing an order
CASE 2 Confirming an order
CASE 3 Declining an C)rder
CASE 4 Execution of an order
Wordst
Useful Expressions
Exercises
SupplementWords about order
Unit 7 Payment
Introduction
CASE 1 Introduction to Terms of Payment
CASE 2 Accepting D/P Terms
CASE 3 Urging Establishment of l/C
CASE 4 Advising Establishment of l/C
CASE 5 Asking for Amendment to l/C
CASE 6 Asking for Extension of the l/C
Words
Useful Expressions
Exercisest
Supplement:Soft Clauses
Unit 8 Packingtt
Introduction
CASE 1 The Buyer Agrees to the Packing
CASE 2 Proposal of Packing
CASE 3 A Reply of Packing
CASE 4 Acknowledgement of Packing
CASE 5 A Claim for Poor Packing
Words
Useful Expressions
Exereisest
Supplement:An Introduction of China Packaging Federation
Unit 9 Transport
Introduction
CASE 1 Chartering Ships and Reply
CASE 2 Shipment Instruction
CASE 3 Urging Shipment
CASE 4 Request for Extending l/C and Reply
CASE 5 Asking for Transshipment and Reply
CASE 6 Shipping Advice
Wordsttt
Useful Expressions
Exercises
Supplement Port of Shipment and Port of Destination
Unit 10 Insurance
Introduction
CASE l Asking for Insurance Arrangement and Reply
CASE 2 Clarifieation of InsuranceFerms
CASE 3 Application for Insurance
CASE 4 Informing Insurance Date
CASE 5 Making Claims
Words
Useful Expressions
Exercises
Supplement:Insurance Terms
Unit 11 ComplaintClaim and Settlement
Introduction
CASE 1 Complain about late Delivery
CASE 2 Claim for Replacement
CASE 3 Proposal for Settlement of a Claim
CASE 4 Suggestion 01 Arbitration
Words
Useful Expressionst
Exercises tt
Supplement:Introduction of CIETAC
Unit 12 letters of IntentAgreements and Contracts
Introduction
Words
Useful Expressionst
Exercises
Supplement:Confusable Phrases about the Contract
Unit 13 Agency
Introduction
CASE 1 Apply for Agency
CASE 2 Reply to an offer of Agency
CASE 3 Entrust an Exclusive Agency
CASE 4 Refusal
CASE 5 Termination of an Agency Relation
Words
Useful Expressions
Exercisest
SupplementElements of Agency Agreement
Unit 14 Electronic CommerceEmail and Fax
Introduction
Electronic Commerce
Fax
Words
Useful Expressions
Exercises
Supplement:Abbreviation and Smiley for|nternet Communication
Appendix A Some Useful Knowledge about l/C
Appendix B Packing Terms
Appendix C:Common Abbreviations for International Trade Terms
Appendix DExamination of Export—oriented Salesmen
References.
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