Fundraising Management
商品資訊
ISBN13：9780415317023
替代書名：Fundraising Management
出版社：Taylor & Francis
作者：Adrian Sargeant; Elaine Jay
出版日：2004/03/01
裝訂：平裝
規格：24.1cm*17.1cm*1.9cm (高/寬/厚)
商品簡介
This is the first truly comprehensive guide to fundraising management, uniquely blending current academic knowledge with the best of professional practice. Much more than a how-to guide, it provides a detailed overview of modern fundraising planning and practice, and analyzes critical issues as well presenting practical tools for campaign planning.
Campaigns discussed include high-profile examples from companies as diverse as RSPCA, Greenpeace, Barnados and the American Cancer Society, which illustrate the theories and bring the topic to life. A truly groundbreaking analysis, this text works through the planning stages of fundraising to give readers a rounded understanding of the topic, and is essential reading for students of fundraising and non-profit professionals alike.
作者簡介
Elaine Jay is a Fundraising Consultant and Director of Sargeant Associates Ltd. She has extensive experience of both the agency and the client side of fundraising in a career that now spans over 15 years.
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