Psycholinguistic Phenomena in Marketing Communications
商品資訊
ISBN13:9780805856903
替代書名:Psycholinguistic Phenomena in Marketing Communications
出版社:Taylor & Francis
作者:Tina M. Lowrey (EDT)
出版日:2006/12/12
裝訂/頁數:精裝/292頁
規格:22.9cm*15.2cm*1.9cm (高/寬/厚)
定價
:NT$ 8100 元若需訂購本書,請電洽客服 02-25006600[分機130、131]。
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商品簡介
The field of psycholinguistics and the application of psycholinguistic theory to advertising and marketing communication has become a topic of great prominence in the field of consumer behavior. Psycholinguistic Phenomena in Marketing Communications is the first book to address the growing research in this area. This timely volume combines research conducted by current scholars as it demonstrates diversity of the field in terms of relevant topics and methodological approaches. It examines brand names and their semantic and sound-based impact; sentence structure and research in marketing communication; advertising narratives evoking emotional responses; the effects of empathy response on advertising; and the role of language and images in creation of advertising.
The book includes authors from a variety of fields, including mass communication, marketing, social psychology, linguistics, and neuropsychology. A range of perspectives is discussed, from qualitative text analysis to controlled psychological experimentation. Psycholinguistic Phenomena in Marketing Communications is intended for students and scholars in numerous disciplines, such as advertising, marketing, social psychology, sociology, and linguistics. It is also suitable for graduate courses in these disciplines.
The book includes authors from a variety of fields, including mass communication, marketing, social psychology, linguistics, and neuropsychology. A range of perspectives is discussed, from qualitative text analysis to controlled psychological experimentation. Psycholinguistic Phenomena in Marketing Communications is intended for students and scholars in numerous disciplines, such as advertising, marketing, social psychology, sociology, and linguistics. It is also suitable for graduate courses in these disciplines.
作者簡介
Tina M. Lowrey (Ph.D., University of Illinois) is Professor of Marketing at the University of Texas at San Antonio. Her research investigates the impact of various psycholinguistic factors, particularly syntax and phonetic symbolism on advertising recall and persuasiveness. Her work has appeared in such journals as Journal of Consumer Research, Journal of Consumer Psychology, and Journal of Advertising.
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