Rating the Audience
商品資訊
ISBN13：9781849663427
替代書名：Rating the Audience
出版社：Bloomsbury USA Academic
作者：Mark Balnaves; Tom O'Regan; Ben Goldsmith
出版日：2011/12/26
裝訂／頁數：精裝／272頁
規格：23.5cm*16.5cm*3.2cm (高/寬/厚)
商品簡介
Knowing, measuring and understanding media audiences have become a multi-billion dollar business. But the convention that underpins that business, audience ratings, is in crisis. Rating the Audience is the first book to show why and how audience ratings research became a convention, an agreement, and the first to interrogate the ways that agreement is now under threat.
Taking a historical approach, the book looks at the evolution of audience ratings and the survey industry. It goes on to analyze today's media environment, looking at the role of the Internet and the increased difficulties it presents for measuring audiences. The book covers all the major players and controversies, such as Facebook's privacy rulings and Google's alliance with Nielsen.
Offering the first really comparative study, it will be critical for media students and professionals.
作者簡介
Professor Tom O'Regan was the Head of the School of English, Media Studies and Art Histroy at UQ from 2005-2008, Director of the Australian Key Centre for Cultural and Media Policy (1999-2002, Griffith University) and the Centre for Research in Culture and Communication (1996-1998, Murdoch University). In 2002 he was elected a Fellow of the Australian Academy of Humanities. From 2002-2003 he was the Australian UNESCO-Orbicom Professor of Communication.
Ben Goldsmith is a Reseach Fellow at the University of Queensland.
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