90折
Building a Market ─ The Rise of the Home Improvement Industry, 1914-1960
商品資訊
系列名：Historical Studies of Urban America
ISBN13：9780226317663
替代書名：Building a Market
出版社：Univ of Chicago Pr
作者：Richard Harris
出版日：2012/08/27
裝訂／頁數：精裝／472頁
規格：22.9cm*15.9cm*3.2cm (高/寬/厚)
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：NT$ 2128 元優惠價
：90 折 1915 元
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商品簡介
Each year, North Americans spend as much money fixing up their homes as they do buying new ones. This obsession with improving our dwellings has given rise to a multibillion-dollar industry that includes countless books, consumer magazines, a cable television network, and thousands of home improvement stores.
Building a Market charts the rise of the home improvement industry in the United States and Canada from the end of World War I into the late 1950s. Drawing on the insights of business, social, and urban historians, and making use of a wide range of documentary sources, Richard Harris shows how the middle-class preference for home ownership first emerged in the 1920s—and how manufacturers, retailers, and the federal government combined to establish the massive home improvement market and a pervasive culture of Do-It-Yourself.
Deeply insightful, Building a Market is the carefully crafted history of the emergence and evolution of a home improvement revolution that changed not just American culture but the American landscape as well.
作者簡介
Richard Harris is professor of geography at McMaster University. He is the author of Unplanned Suburbs: Toronto’s American Tragedy, 1900–1950 and Creeping Conformity: How Canada Become Suburban, 1900–1960.
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