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Service Science Research, Strategy and Innovation: ─ Dynamic Knowledge Management Methods

Service Science Research, Strategy and Innovation: ─ Dynamic Knowledge Management Methods

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In light of the shift from manufacturing and agriculture to service in many countries, scholars of business explain how service science research fits it with the current management and business climate, and how to conduct strategic planning and evaluate it for best results. Within sections on service science, technology and innovation, and strategy and knowledge management, they discuss such topics as a model of profitable service recovery, the multidisciplinary perspective on productivity and innovation offered by service science, how companies use the Internet to market products and services to consumers, business strategies incorporating sustainable development principles, and formulating a knowledge management strategy. Annotation c2012 Book News, Inc., Portland, OR (booknews.com)

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定價:100 11100
若需訂購本書,請電洽客服 02-25006600[分機130、131]。

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