90折
Opinion Polls and the Media
商品資訊
ISBN13：9780230278899
替代書名：Opinion Polls and the Media
出版社：Palgrave Macmillan
作者：Christina Holtz-Bacha (EDT); Jesper Stromback (EDT)
出版日：2012/05/15
裝訂／頁數：精裝／291頁
規格：22.9cm*14.6cm*2.5cm (高/寬/厚)
版次：1
定價
：NT$ 5000 元優惠價
：90 折 4500 元
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商品簡介
A collection of original essays drawing together international research on the media's use of opinion polls, covering both theoretical and methodological approaches.
作者簡介
CHRISTINA HOLTZ-BACHA is Professor and Chair in Communication Science at the University of Erlangen-Nurnberg, Germany. She has published widely on political communication and the media in German and international journals, includingThe Sage Handbook of Political Advertising (co-edited, 2006), The Professionalisation of Political Communication (co-edited, 2007) and the two-volume Encyclopedia of Political Communication (co-edited, 2008).
JESPER STROMBACK is Lubbe NordstrOm Professor and Chair in Journalism as well as Professor in Media and Communication at Mid Sweden University, Sweden. His booksinclude The Handbook of Election News Coverage Around the World (co-edited, 2008), Communicating Politics: Political Communication in the Nordic Countries (co-edited, 2008), and Global Political Marketing (co-edited, 2009).
JESPER STROMBACK is Lubbe NordstrOm Professor and Chair in Journalism as well as Professor in Media and Communication at Mid Sweden University, Sweden. His booksinclude The Handbook of Election News Coverage Around the World (co-edited, 2008), Communicating Politics: Political Communication in the Nordic Countries (co-edited, 2008), and Global Political Marketing (co-edited, 2009).
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