Content Strategy for the Web
商品資訊
系列名:Voices That Matter
ISBN13:9780321808301
替代書名:Content Strategy for the Web
出版社:Pearson P T R
作者:Kristina Halvorson; Melissa Rach; Sarah Cancilla (FRW)
出版日:2012/02/10
裝訂/頁數:平裝/197頁
規格:22.9cm*18.4cm*1.3cm (高/寬/厚)
版次:2
商品簡介
FROM CONSTANT CRISIS TO SUSTAINABLE SUCCESS
BETTER CONTENT MEANS BETTER BUSINESS. Your content is a mess: the website redesigns didn’t help, and the new CMS just made things worse. Or, maybe your content is full of potential: you know new revenue and cost-savings opportunities exist, but you’re not sure where to start. How can you realize the value of content while planning for its long-term success?
For organizations all over the world, Content Strategy for the Web is the go-to content strategy handbook. Read it to:
- Understand content strategy and its business value
- Discover the processes and people behind a successful content strategy
- Make smarter, achievable decisions about what content to create and how
- Find out how to build a business case for content strategy
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