The ABC of Sales—Lessons from a Superstar

Renowned sales trainer, Brian Tracy, calls The ABC of Sales an exciting tale of success and achievement. ... It gives you the tools and strategies to achieve all your goals. Author Daniel Milstein shares eight secrets for consistently reaching high sales levels and lays out in clear understandable language what it takes to be a sales superstar. You'll peer inside the mind of a successful sales talent so rare that universities will use this book for their business classes. We're not talking theory here-Dan Milstein is the real deal. He is the 35-year-old CEO of Gold Star Mortgage Financial Group, an Inc. 500 company that closes a billion dollars in loans annually. Milstein has been recognized as the number one mortgage originator in the nation, has been among the top forty financial professionals in America for ten years, and has achieved more than $3 billion in personal career mortgage sales. You can't rack up numbers like that if you don't know how to sell.

Born in Kiev, Ukraine, Dan Milstein and his family relocated to the United States in 1991. After receiving his bachelor's degree with honors in business management and finance, and with his knowledge of the industry firmly in place, he found himself quickly moving up the ranks of the banking industry. He quickly worked his way to chief operating officer, and finally, chief executive officer in various financial institutions. He is CEO of Gold Star Mortgage Financial Group, which currently stands as one of the top mortgage brokerages in the United States. Gold Star has rapidly grown to over four hundred employees, thriving in a financial job market that is dwindling as a whole. Gold Star now operates twenty-six branch offices throughout the country. Since 2005, revenues have increased 730% and Gold Star is currently closing over $1 billion in loans annually.