Book: A Futurist's Manifesto—A Collection of Essays from the Bleeding Edge of Publishing
商品資訊
ISBN13:9781449305604
替代書名:Book: A Futurist's Manifesto
出版社:Oreilly & Associates Inc
作者:Hugh Mcguire; Brian O'Leary
出版日:2012/08/17
裝訂/頁數:平裝/304頁
規格:23.5cm*16.5cm*1.9cm (高/寬/厚)
商品簡介
The ground beneath the book publishing industry dramatically shifted in 2007, the year the Kindle and the iPhone debuted. Widespread consumer demand for these and other devices has brought the pace of digital change in book publishing from "it might happen sometime" to "it’s happening right now"—and it is happening faster than anyone predicted.
Yet this is only a transitional phase. Book: A Futurist’s Manifesto is your guide to what comes next, when all books are truly digital, connected, and ubiquitous. Through this collection of essays from thought leaders and practitioners, you’ll become familiar with a wide range of developments occurring in the wake of this digital book shakeup:
- Discover new tools that are rapidly transforming how content is created, managed, and distributed
- Understand the increasingly critical role that metadata plays in making book content discoverable in an era of abundance
- Look inside some of the publishing projects that are at the bleeding edge of this digital revolution
- Learn how some digital books can evolve moment to moment, based on reader feedback
作者簡介
Hugh McGuire works somewhere between book publishing and the web. He’s the founder of PressBooks.com, iambik audiobooks, and LibriVox.org and is co-founder of Book Oven and Bite-Size Edits. He writes about the future of publishing in places such as Forbes.com, O’Reilly Radar, and the Huffington Post.
A publishing veteran with 25 years of consulting, management and operational experience, Brian O'Leary is founder and principal of Magellan Consulting Partners, whose clients include major media firms as well as smaller and not-for-profit entities with significant publishing and media commitments.
The firm's practice areas include operational improvement, revenue development, market analysis and business planning. Work done by the firm most often results in both immediate and mid-term changes in processes, structures and in some cases technologies used to produce client content. For Magellan clients, Mr. O'Leary has also written several business plans to guide start-up and growth opportunities.
Prior to starting Magellan Media, Mr. O'Leary served as senior VP and associate publisher with Hammond Inc., an internationally recognized geographic reference publisher. Responsible for editorial content, database development, production and operations, Mr. O'Leary restructured editorial operations to benefit from the firm's prior technology investments. He also substantially increased the pace of the company's new-product development efforts.
Before Hammond, Mr. O'Leary directed operations at several of Time Inc.'s weekly magazines and was part of the team that launched Entertainment Weekly. He joined the firm in 1983, after earning an M.B.A. from Harvard Business School. Mr. O'Leary also holds an A.B. in chemistry from Harvard College.
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