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Exploring Knowledge-Intensive Business Services
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Exploring Knowledge-Intensive Business Services

商品資訊

定價
:NT$ 6000 元
優惠價
905400
若需訂購本書,請電洽客服 02-25006600[分機130、131]。
商品簡介
作者簡介

商品簡介

Provides an updated view of knowledge management strategies of knowledge-intensive business services (KIBS) by focusing on how those firms manage innovation in their value chains and at the territorial level. Offers an original analysis of key processes of KIBS, specializing in design, professional firms and information technology.

作者簡介

ELEONORA DI MARIA Associate Professor of Business Management at the University of Padova, Italy. Her research focuses on firm innovation, knowledge-intensive business services, internationalization and business competitiveness. She has published books and articles in journals such as Research Policy, European Planning Studies and European Management Journal.

ROBERTO GRANDINETTI is Professor of Management at the University of Padova, Italy. His main areas of research are the evolutionary paths of industrial districts, inter?rm relationships, and relationship marketing. He has published books and articles in journals such as Human Systems Management and Industrial Marketing Management.

BARBARA DI BERNARDO is Professor of Business Management at the University of Padova, Italy. Her research focuses on the evolution of marketing and creative processes, service economy and the competitiveness of ?rms in the network economy. She has published national and international books and articles.

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優惠價:90 5400
若需訂購本書,請電洽客服 02-25006600[分機130、131]。